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Why NIAAA Certification Matters for Athletic Administrators

William Woods EDU

How can athletic directors prove they are proficient? Experience is crucial, but certification attests to the determination they have to be experts in their field. NIAAA Certification Levels The National Interscholastic Athletic Administrators Association (NIAAA) offers programs for middle and high school athletic administrators to achieve a variety of certifications. To earn certification, athletic administrators […]

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March 24th, 2022

Posted in Athletics Administration

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How Athletic Directors Support Student-Athlete Success

William Woods EDU

Student-athletes might feel like they are juggling two very different identities. The difficulties can come from having to fully invest in each role in order to achieve academic and athletic success. Student-athletes face considerable demands on their time and energy. Their lives are filled with studying, training, classwork, competition, and interacting with various individuals and […]

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August 12th, 2021

Posted in Athletics Administration

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Athletic Administration amid the coronavirus: How college and professional league sports are faring

William Woods EDU

As coronavirus’ stay-at-home orders prompt most colleges and universities to close campuses, collegiate sports teams face much uncertainty in the upcoming months. Unlike university academics which have resumed through online courses, college sports have been brought to a halt due to social distancing restrictions that prohibit group gatherings. College football, a significant revenue generator for […]

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May 22nd, 2020

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Youth Athletics: Character building through sportsmanship

William Woods EDU

If you are pursuing Master of Education (MEd) in Athletics/Activities Administration at William Woods University, one of the courses you’ll take is EDU 526 – Developing Character & Citizenship. This course is designed to help aspiring athletic directors and other leaders of athletic programs build positive character traits among program participants. It’s often said that […]

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March 6th, 2019

Posted in Athletics Administration

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The financial aspects of managing an athletics/activities program

William Woods EDU

One of the most important aspects of athletic director (AD) jobs, especially at the collegiate level is related to finances. ADs are often responsible for managing athletics department budgets and ensuring department coaches stay within their budget parameters. That’s why one of the courses that MEd in Athletics/Activities Administration students take at William Woods University […]

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October 5th, 2018

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Why marketing skills matter for athletics administration students

William Woods EDU

If you are earning a Master of Education (MEd) in Athletics/Activities Administration at William Woods University, one of the areas covered in the program curriculum is marketing and public relations. Athletic directors, especially those at the collegiate levels, are often tasked with overseeing marketing of their athletic program and working to increase media visibility of […]

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May 4th, 2018

Posted in Athletics Administration

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Beyond business-savvy: Crucial lessons for leadership in athletics administration

William Woods EDU

The Master of Education (MEd) in Athletics/Activities Administration at William Woods University is known for providing a significant number of leaders in the athletic field across Missouri’s state school system. But what does it take to become an effective leader in athletics administration and how does that differ from leadership in other fields, like business? […]

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April 9th, 2018

Posted in Athletics Administration

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Current Issues and Common Challenges in Athletics/Activities Administration

William Woods EDU

One of the courses that Master of Education in Athletics/Activities Administration students take at William Woods is EDU 524 – Current Issues/Common Challenges. This course provides students with a broad understanding of common challenges and issues they will face as athletics directors in the local and state educational community as well as on the national […]

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February 5th, 2018

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How athletics/activities administrators can help ensure children and teens meet the daily physical activity requirements

William Woods EDU

The importance of physical activity for K-12 students cannot be undermined. Research shows that students who are physically active are more likely to get higher grades in school, have regular attendance, and have better overall cognitive performance. Yet, many U.S. children and adolescents do not get the daily recommended amount of physical activity. According to […]

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December 15th, 2017

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Tending the fire; incorporating mindfulness into athletics administration, Part 3

William Woods EDU

“Concentration and mental toughness are the margins of victory.”—Bill Russell “Just as physical exercise must be performed with regularity to train the body for performance success, mental exercises must be practiced with regularity to benefit the athlete’s attention and well-being.” One recent study of Division I college football players looked into mindfulness therapy and relaxation […]

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September 18th, 2017

Posted in Athletics Administration

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